Plackers earned the 2017 Women’s Choice Award® based on extraordinary recommendations from female consumers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.

The only flosser brand to obtain this award in 2017, Plackers received excellent survey scores, including the vast majority of customers rating the experience and overall quality as “extremely satisfied.”

“The Women’s Choice Award’s mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women, making it easy to buy with confidence.” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Plackers signify their commitment to empower women to make smart buying choices.”

Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielsen Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.

Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining, “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for meeting the needs and preferences of their female customers, who are the toughest customer. We are pleased to salute Plackers for their focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.

Other brands that carry the Women’s Choice Award include Kenmore, AT&T, Serta, Hertz, Nutella, Princess Cruise Lines, Lenox, Country Crock—just to name a few.

ABOUT THE WOMEN’S CHOICE AWARD®
The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.